Web Developer

Merkle, a leading CXM and media company with over 10K+ professionals globally. It's a part of Dentsu International.

• Analysed ad campaigns, clickstream, and customer surveys data, identified an increasing demand and launched a strategic product line.
• Developed time series forecasting models to predict sales and optimize marketing budgets, got model performance of 92%.
• Designed and executed A/B tests, performed rigorous statistical analysis. Led to 20% MoM increase in the conversion rate.